Feel Good Drinks Gets a Fruit Fan Club Poster Campaign
Francis Tiangson — March 16, 2011 — Marketing
References: thisisluke & thedieline
As a way to promote the fact that Feel Good Drinks uses natural ingredients in its products, Luke Elliott and Toby Edwards have created a cheery poster campaign with a Fruit Fan Club theme.
Feel Good Drinks don't have any added sugar or, as they say "artificial nasties" because those ingredients don't make you feel so good. The Fruit Fan Club helps boost up the image that Feel Good Drinks would like to promote. It's a brand that is fun, cheerful, full of life and good for you.
The posters have various creatures decked out in fruity fan gear surrounding the drinks with banners and balloons. I would love to be part of the Fruit Fan Club -- hip hip hooray for fruit!
Feel Good Drinks don't have any added sugar or, as they say "artificial nasties" because those ingredients don't make you feel so good. The Fruit Fan Club helps boost up the image that Feel Good Drinks would like to promote. It's a brand that is fun, cheerful, full of life and good for you.
The posters have various creatures decked out in fruity fan gear surrounding the drinks with banners and balloons. I would love to be part of the Fruit Fan Club -- hip hip hooray for fruit!
Trend Themes
1. Natural Ingredients - Disruptive innovation opportunity: Develop new products or services that prioritize the use of natural ingredients.
2. Artificial Nasties - Disruptive innovation opportunity: Create alternative products that are free from artificial additives and preservatives.
3. Fun and Cheerful Branding - Disruptive innovation opportunity: Innovate branding strategies that evoke joy and positivity to attract customers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce innovative beverage offerings with a focus on natural and healthy ingredients.
2. Advertising Industry - Disruptive innovation opportunity: Develop creative advertising campaigns that engage consumers and promote positive brand associations.
3. Food Industry - Disruptive innovation opportunity: Create healthy and vibrant food products that align with the growing consumer demand for natural and wholesome options.
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