The CBC Vote Compass Encourages You to Be More Active During the Election
Kyle Farquharson — April 4, 2011 — Pop Culture
With yet another federal election looming, and many of the same issues still on the table from the last voting period, it’s hardly surprising that Canadians aren’t all anxious to return to the polling stations. With this is mind, the CBC has devised a new educational tool to get Internet-savvy Canadians involved in the political process just in time for Election Day 2011: the Vote Compass.
The Vote Compass works by posing 30 questions on topics pertinent to issues that Canadians currently confront, like the occupation of Afghanistan, the environment and corporate tax policy in the wake of a global recession. The test then seeks your opinion of the main federal parties and their leaders. Based on your responses, the tool provides insight into which party best represents your views.
Of course, the results of the Vote Compass are not scientific, but the learning experience is worthwhile for Canadians who hope to engage themselves more actively in the upcoming federal election.
The Vote Compass works by posing 30 questions on topics pertinent to issues that Canadians currently confront, like the occupation of Afghanistan, the environment and corporate tax policy in the wake of a global recession. The test then seeks your opinion of the main federal parties and their leaders. Based on your responses, the tool provides insight into which party best represents your views.
Of course, the results of the Vote Compass are not scientific, but the learning experience is worthwhile for Canadians who hope to engage themselves more actively in the upcoming federal election.
Trend Themes
1. Online Political Engagement - The trend of using online tools like the CBC Vote Compass to engage citizens in the political process is a disruptive innovation opportunity for political campaigns and organizations.
2. Personalized Political Insights - The trend of using questionnaires like the Vote Compass to provide personalized political insights based on individual responses is a disruptive innovation opportunity for data analytics companies.
3. Increased Voter Participation - The trend of using interactive tools like the Vote Compass to encourage voter participation is a disruptive innovation opportunity for government and non-profit organizations.
Industry Implications
1. Political Campaigns - The use of online tools like the CBC Vote Compass presents a disruptive innovation opportunity for political campaigns to engage voters in a more personalized and interactive way.
2. Data Analytics - The use of questionnaires like the Vote Compass presents a disruptive innovation opportunity for data analytics companies to provide personalized political insights based on individual responses.
3. Government and Non-profit Organizations - The use of interactive tools like the Vote Compass presents a disruptive innovation opportunity for government and non-profit organizations to increase voter participation and engagement.
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