Shake Shack Introduced Its New Featured Shakes Menu
Ellen Smith — August 6, 2018 — Lifestyle
References: shakeshack & chewboom
The fast food chain Shake Shack is known for its indulgent goodies, and now those with a sweet tooth can enjoy something entirely different with the chain's introduction of the Featured Shakes menu.
This new menu introduces three new shake flavors including Vanilla Cookies’ n Cream, Chocolate Cookies’n Cream and the Strawberry Cookies’n Cream. As the name suggests, these shakes were inspired by the classic dessert and offer the consumer a quick way to achieve one's daily sugar fix. Each shake has been topped with cookie crumbles in the respective vanilla, chocolate or strawberry flavoring.
These sweet treats are only available at select locations throughout the country and are available for a limited time only.
This new menu introduces three new shake flavors including Vanilla Cookies’ n Cream, Chocolate Cookies’n Cream and the Strawberry Cookies’n Cream. As the name suggests, these shakes were inspired by the classic dessert and offer the consumer a quick way to achieve one's daily sugar fix. Each shake has been topped with cookie crumbles in the respective vanilla, chocolate or strawberry flavoring.
These sweet treats are only available at select locations throughout the country and are available for a limited time only.
Trend Themes
1. Dessert-inspired Shakes - The trend of creating dessert-inspired shakes is an opportunity for businesses to tap into the indulgent and nostalgic cravings of consumers, offering unique flavors and toppings to elevate the shake experience.
2. Limited-time Menus - The trend of offering limited-time menus can create a sense of urgency and exclusivity, driving customers to try new products and visit specific locations before the items are no longer available.
3. Menu Customization - The trend of allowing customers to customize their shakes with different flavor combinations and toppings presents an opportunity for businesses to offer a personalized experience and cater to individual preferences.
Industry Implications
1. Fast Food - Fast food chains can incorporate dessert-inspired shakes into their menus, attracting customers looking for indulgent treats and providing a unique offering compared to competitors.
2. Food and Beverage - The dessert-inspired shake trend can also be adopted by cafes, ice cream shops, and specialty beverage establishments, allowing them to capitalize on the popularity of sweet and nostalgic flavors.
3. Hospitality - Hotels and resorts can introduce dessert-inspired shake menus as a unique offering for guests, providing a memorable and indulgent experience during their stay.
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