French Connection Swears By Their Logo
Fashion Spy — December 29, 2005 — Fashion
References: news.bbc & news.agendainc
Why the FCUK does the UK Trademark registry think the FCUK is rude brand name. I'm lost. Anyway, FCUK won.
High Street fashion group French Connection has won its fight to carry on using its controversial FCUK logo on its watches and on jewellery.
The UK Trade Mark Registry ruled in the company's favour, despite retired businessman Dennis Woodman claiming the use of the FCUK brand was offensive.
Mr Woodman said it breached "generally accepted principles of morality".
Meanwhile, the US Trade Mark Registry said: "The Registry rejected the case, noting the evidence of the huge success of the brand and that the acronym originated as an abbreviation of French Connection United Kingdom." - BBC
Trend Themes
1. Creative Branding Strategies - Brands that get creative with naming and branding are opening themselves to unique and memorable opportunities.
2. Controversial Branding - Brands that embrace controversy can gain attention and appeal to younger, trendier audiences.
3. Trademark Disputes - Trademark disputes create disruption in the market and can lead to new trademarking strategies.
Industry Implications
1. Fashion Industry - The fashion industry continually pushes boundaries with branding, allowing for unique and memorable opportunities to stand out.
2. Marketing Industry - Controversy in branding can be an effective marketing strategy, appealing to younger, trendier audiences.
3. Legal Industry - Trademark disputes lead to ongoing legal battles, offering opportunities for effective legal representation and innovative trademarking strategies.
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