Invicta Unveils Three Commemorative Clothing Capsules at Once
Niko Pajkovic — January 11, 2022 — Fashion
References: invicta.it & hypebeast
Ionic British fashion label Invicta has unveiled its Fall/Winter 22/23 collection, which the brand has announced will be divided into three parts titled Heritage, Legacy, and Trend. According to the company, all three sub-collections will tap into Invicta's rich history.
Heritage sees the brand revisiting its original logo, color palette, and textiles to deliver a variety of staple items that have been reimagined through a contemporary lens. Meanwhile, Legacy adopts a monochrome logo and intends to represent the brand's lasting impact on the world of fashion. Here, unisex silhouettes, unique dying techniques, and eco-friendly fabrics are utilized to deliver a range of future-forward garments for active individuals.
Finally, Trend -- the most avant-garde of the three -- focuses on relaxed cuts and vibrant colors to deliver an assortment of pieces designed for modern city life.
Image Credit: Invicta
Heritage sees the brand revisiting its original logo, color palette, and textiles to deliver a variety of staple items that have been reimagined through a contemporary lens. Meanwhile, Legacy adopts a monochrome logo and intends to represent the brand's lasting impact on the world of fashion. Here, unisex silhouettes, unique dying techniques, and eco-friendly fabrics are utilized to deliver a range of future-forward garments for active individuals.
Finally, Trend -- the most avant-garde of the three -- focuses on relaxed cuts and vibrant colors to deliver an assortment of pieces designed for modern city life.
Image Credit: Invicta
Trend Themes
1. Heritage Fashion - Opportunity for other fashion brands to revisit their original logos, color palettes, and textiles to adapt to contemporary fashion trends.
2. Eco-friendly Fashion - Opportunity for fashion brands to incorporate sustainable and environmentally-friendly fabrics into their designs to appeal to conscious consumers.
3. Avant-garde Fashion - Opportunity for fashion brands to experiment with vibrant colors and relaxed designs to appeal to the modern and unconventional fashion crowd.
Industry Implications
1. Fashion and Apparel - The trend in eclectic heritage-inspired apparel is taking the fashion industry by storm, creating opportunities for up-and-coming designers and established brands to experiment with their designs.
2. Sustainability - Fashion retailers and manufacturers can find disruptive innovation opportunities by using eco-friendly fabrics that minimize environmental impact.
3. Marketing and Advertising - Brands can take advantage of the opportunity to adopt the eclectic heritage-inspired apparel trend in their marketing and advertising campaigns and appeal to younger customers who value originality and creativity.
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