Butterkist is Gaining Attention by Any Means Necessary
Bryce Mason — May 30, 2022 — Marketing
References: thedrum
Butterkist is a British brand of popcorn owned by KP snacks. It is currently the number one selling popcorn in the United Kingdom, claiming over 40% of all of the nation's popcorn sales. Even with all its accomplishments, the brand is still making a significant impact and gaining attention by any means necessary. For example, the brand has launched a courtroom drama-inspired campaign referencing a real life case.
The campaign is centered on Coleen Rooney and Rebekah Vardy and imagines the scene inside the courtroom through a series of fictional sketches. The U.K does not permit cameras in courtrooms and the company has created an illustration that shows everyone in the courtroom, including the judge enjoying Butterkist popcorn during the juicy testimony of Rebekah Vardy.
Image Credit: Butterkist
The campaign is centered on Coleen Rooney and Rebekah Vardy and imagines the scene inside the courtroom through a series of fictional sketches. The U.K does not permit cameras in courtrooms and the company has created an illustration that shows everyone in the courtroom, including the judge enjoying Butterkist popcorn during the juicy testimony of Rebekah Vardy.
Image Credit: Butterkist
Trend Themes
1. Popcorn Marketing - Opportunities for other popcorn brands to create unique and interesting marketing campaigns to stand out in the market.
2. Innovative Advertising - The use of creative and unusual campaign ideas to capture the target audience's attention and create buzz around the brand.
3. Legal-inspired Campaigns - The creation of campaigns inspired by real-life events or legal cases to make the brand more relatable and entertaining to consumers.
Industry Implications
1. Snack Industry - The use of innovative and creative marketing techniques to promote existing products and create hype around new ones.
2. Graphic Design Industry - Opportunities for graphic designers to create unique and visually appealing illustrations and animations that can be used in marketing campaigns.
3. Entertainment Industry - The creation of campaigns inspired by popular culture references or news events to make products more engaging and entertaining for consumers.
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