Fox Sports' Lullaby Match Fosters Late Night Father and Baby Bonding
Laura McQuarrie — March 5, 2015 — Life-Stages
References: foxsports & adsoftheworld
The Lullaby Match from Fox Sports is part of an unusual initiative to support special time between a father and baby. Knowing that babies can get fussy in the middle of the night, Fox Sports set aside a time slot at 2 am that pairs the visuals of a football sports match with soothing songs for infants. Silently, a dad is able to cheer on his team while his baby is lulled into a deep, peaceful sleep.
By tuning into one of these late night matches, a football fanatic doesn't have to miss a minute of the action. Catering to the interests of both dad and baby (as well as mom, who gets to enjoy a restful, uninterrupted sleep) The Lullaby Match reflects that fathers are becoming more actively involved as caregivers in child rearing.
By tuning into one of these late night matches, a football fanatic doesn't have to miss a minute of the action. Catering to the interests of both dad and baby (as well as mom, who gets to enjoy a restful, uninterrupted sleep) The Lullaby Match reflects that fathers are becoming more actively involved as caregivers in child rearing.
Trend Themes
1. Late Night Baby Bonding - The Lullaby Match initiative by Fox Sports encourages late night bonding between fathers and babies through a combination of sports visuals and soothing songs.
2. 2 Am Viewing Slot - Designating a specific time slot at 2 am for the Lullaby Match allows football fanatics to enjoy the game while creating a peaceful sleep environment for their babies.
3. Active Fatherhood - The Lullaby Match reflects the trend of fathers becoming more actively involved as caregivers in child rearing.
Industry Implications
1. Sports Broadcasting - Sports broadcasting companies can consider incorporating innovative programs like the Lullaby Match to cater to the specific needs of their audience and promote family bonding.
2. Baby Products - Baby product companies can explore partnerships with sports broadcasters to create specialized products that cater to the needs of parents who enjoy watching sports while caring for their infants.
3. Child Care Services - Child care service providers can tap into the trend of active fatherhood by offering programs and services that encourage father-baby bonding through activities like the Lullaby Match.
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