FaTH Skincare Champions Slow Beauty & Sustainability
Laura McQuarrie — May 12, 2021 — Eco
References: fath.co & prnewswire
FaTH Skincare recognizes that consumers are interested in clean beauty, plant-based performance skincare and ingredients that are sustainably grown and cultivated. The brand's soil-to-serum skincare focuses on quality ingredients and sustainability through soil health.
The skincare solutions mixed at Apple Street Farm, a family farmstead in Massachusetts that doubles as a field laboratory, are grown in proprietary soil that prioritizes potency and purity. As such, these powerful plant extracts are set to become the stars of the brand's skincare collection in 2022.
Some of the products that can currently be found in the brand's product portfolio include Botanical Cream Cleansers, The Rose Nectar and The Infinity Cream. There are also bundled sets like The Ritual and The Mini Capsule Collection for getting a sense of how the products work synergistically.
The skincare solutions mixed at Apple Street Farm, a family farmstead in Massachusetts that doubles as a field laboratory, are grown in proprietary soil that prioritizes potency and purity. As such, these powerful plant extracts are set to become the stars of the brand's skincare collection in 2022.
Some of the products that can currently be found in the brand's product portfolio include Botanical Cream Cleansers, The Rose Nectar and The Infinity Cream. There are also bundled sets like The Ritual and The Mini Capsule Collection for getting a sense of how the products work synergistically.
Trend Themes
1. Soil-to-serum Skincare - The trend of soil-to-serum skincare focuses on quality ingredients and sustainability through soil health, presenting an opportunity for innovation in plant-based performance skincare.
2. Clean Beauty - Clean beauty is a trend that emphasizes the use of natural ingredients in cosmetic products, opening up opportunities for sustainable and eco-friendly formulations.
3. Sustainability in Skincare - The trend of sustainability in skincare addresses the need to reduce waste and carbon footprint in the beauty industry, providing opportunities for innovative packaging solutions and eco-friendly sourcing.
Industry Implications
1. Skincare - The skincare industry has an opportunity to create plant-based performance skincare that promotes sustainability through strategic sourcing practices.
2. Farming - Farming industries have an opportunity to integrate sustainable practices into their operations to meet the growing demand for high-quality skincare ingredients.
3. Cosmetics Packaging - The cosmetics packaging industry has an opportunity to innovate and create eco-friendly packaging solutions to help reduce waste in the beauty industry.
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