Burger King's Poop Emoji Ice Cream is Free from Artificial Ingredients
Laura McQuarrie — March 23, 2022 — Lifestyle
References: fabnews.live
Burger King permanently banned 120 artificial ingredients from its menus across the country and as part of its commitment to real food, the chain is introducing Poop Emoji Ice Cream. 100% free of artificial ingredients, the seasonal ice cream treat is true to its name and takes the form of a popular messenger icon.
The Poop Emoji Ice Cream campaign created by DAVID São Paulo intentionally uses strong imagery to get people thinking about what's in their food. As Renata Leão and Edgar Gianesi, Executive Creative Directors at DAVID São Paulo, says, "Just like we did with the Moldy Whopper, we are using a powerful and memorable visual to make people think about what’s in their food and making a strong point about ours."
The Poop Emoji Ice Cream campaign created by DAVID São Paulo intentionally uses strong imagery to get people thinking about what's in their food. As Renata Leão and Edgar Gianesi, Executive Creative Directors at DAVID São Paulo, says, "Just like we did with the Moldy Whopper, we are using a powerful and memorable visual to make people think about what’s in their food and making a strong point about ours."
Trend Themes
1. Real-food Menus - Fast food brands are introducing menus free from artificial ingredients, creating a trend towards more natural and healthier options.
2. Unconventional Food Marketing - Using unexpected imagery such as emojis helps brands to create memorable campaigns and engage with audiences in a unique way.
3. Viral Food Trends - Social media users are drawn to innovative and quirky food concepts, making viral food trends an avenue for businesses to generate buzz and attract new customers.
Industry Implications
1. Fast Food - Fast food chains can disrupt the industry by offering fresh, wholesome menu options and moving away from artificial ingredients to appeal to health-conscious customers.
2. Food Marketing - Food marketers can utilize unconventional imagery in their campaigns to stand out from competitors and create a viral buzz around their products.
3. Ice Cream - The ice cream industry can embrace viral food trends and introduce unconventional flavors or shapes to appeal to social media users and create buzz around their products.
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