Taco Bell is Exploring a Fast Food and Wine Pairing
Laura McQuarrie — September 14, 2020 — Lifestyle
To enhance the rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa, Taco Bell Canada is introducing a limited-edition Jalapeño Noir wine for a fast food and wine pairing. Within a crispy shell, the Toasted Cheesy Chalupa shares the taste of six-month aged sharp cheddar cheese, seasoned beef, shredded lettuce, diced tomatoes, cheddar cheese and reduced fat sour cream. As Taco Bell Canada describes, the "Toasted Cheesy Chalupa complements notes of wild strawberry, cherry and beetroot in this silky limited-edition red wine."
The bottles of Jalapeño Noir are made by Queenston Mile Vineyard in Ontario, and there are three unique bottles for collectors to get their hands on.
While the Toasted Cheesy Chalupa is made with beef by default, vegetarians can also experience this unique pairing by substituting the meat for beans.
Image Credit: Taco Bell Canada
The bottles of Jalapeño Noir are made by Queenston Mile Vineyard in Ontario, and there are three unique bottles for collectors to get their hands on.
While the Toasted Cheesy Chalupa is made with beef by default, vegetarians can also experience this unique pairing by substituting the meat for beans.
Image Credit: Taco Bell Canada
Trend Themes
1. Fast Food-wine Pairings - There is an emerging trend of fast food restaurants exploring wine pairings to enhance the dining experience.
2. Limited-edition Food and Beverage Collaborations - Collaborations between food and beverage brands, such as Taco Bell and Queenston Mile Vineyard, are becoming popular to create unique and limited-edition products.
3. Vegetarian Fast Food Options - Fast food chains are expanding their menu options to cater to vegetarians, allowing them to enjoy unique food pairings and experiences.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to explore wine pairings with their menu items to attract a different customer base and enhance the dining experience.
2. Beverage - Beverage companies can collaborate with food brands to create limited-edition products that offer unique flavor profiles and create buzz.
3. Food - Food brands can expand their vegetarian options and create innovative plant-based alternatives to offer a wider range of food pairings and experiences.
2.3
Score
Popularity
Activity
Freshness
