The Net-A-Porter 'Fashion's Newest Star' Film Follows Choupette Lagerfeld
Jordy E — September 14, 2012 — Pop Culture
References: net-a-porter & fashionotes
Net-a-Porter's 'Fashion's Newest Star' film follows the literal steps of designer Karl Lagerfeld's cat Choupette. The ivory feline has quickly taken to stardom, appearing in editorials for i-D magazine and V Magazine. The footage offers a ground-up behind-the-scenes perspective with some adorable meow noises interspersed throughout.
Choupette's fame speaks to the enormous power that Lagerfeld wields. Most of what he touches, endorses or owns becomes critically acclaimed, and it was only a matter of time before his pet became a matter of public import.
Models, photographers and stylists make way for Choupette in Fashion's Newest Star as she struts through the sets. The scene closes with a sign that reads "Love Choupette Lagerfeld," animal personification in its most stylish sense.
Choupette's fame speaks to the enormous power that Lagerfeld wields. Most of what he touches, endorses or owns becomes critically acclaimed, and it was only a matter of time before his pet became a matter of public import.
Models, photographers and stylists make way for Choupette in Fashion's Newest Star as she struts through the sets. The scene closes with a sign that reads "Love Choupette Lagerfeld," animal personification in its most stylish sense.
Trend Themes
1. Pet Celebrity - The rise of famous pets like Choupette Lagerfeld presents opportunities for brands to collaborate with these animals for endorsements and promotions.
2. Behind-the-scenes Pet Content - The popularity of behind-the-scenes footage featuring pets offers brands the chance to create engaging and adorable content that appeals to a wide audience.
3. Animal Personification - The trend of personifying pets in fashion and entertainment allows for innovative marketing campaigns that tap into the emotional connection between humans and animals.
Industry Implications
1. Fashion - Fashion brands can collaborate with pet celebrities to create exclusive collections or accessories, tapping into the growing demand for unique and personalized pet products.
2. Entertainment - The entertainment industry can capitalize on the popularity of behind-the-scenes pet content by creating dedicated channels or online platforms that feature exclusive footage of famous animals.
3. Marketing and Advertising - Marketers and advertisers can leverage the trend of animal personification to create compelling campaigns that evoke emotions and establish strong connections between consumers and brands.
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