Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace
Laura McQuarrie — June 8, 2021 — Marketing
References: prnewswire
Pacsun's latest collection is full of genderless fashion designs and the retailer is continuing to appeal to Gen Z with a new fashion initiative in partnership with Roblox. Now, players can find clothing items from Pacsun in the Roblox Avatar Marketplace so that they can customize their avatars with branded clothing and accessory pieces. As well as being able to virtually sport branded t-shirts and tie-dye sweatpants, Roblox players can shine with a pair of golden wings on their back.
According to Brieane Olson, President of Pacsun, "In addition to our Pacsun-branded items, we are also partnering with MELON to build an experience on Roblox later this year that will be led by interactive, social settings in an open world and act as a community for our consumer that will be Pacsun branded."
According to Brieane Olson, President of Pacsun, "In addition to our Pacsun-branded items, we are also partnering with MELON to build an experience on Roblox later this year that will be led by interactive, social settings in an open world and act as a community for our consumer that will be Pacsun branded."
Trend Themes
1. Virtual Fashion Collaboration - Fashion brands partnering with virtual platforms to offer branded items to customize avatars.
2. Genderless Fashion Design - Fashion collections that cater to genderless fashion designs.
3. Branded Virtual Experiences - Brands creating interactive, social settings in open world virtual spaces to engage consumers and promote their brand.
Industry Implications
1. Fashion Retail - Fashion brands partnering with virtual platforms and creating new collections to appeal to younger generations.
2. Virtual Gaming - Virtual platforms collaborating with fashion brands to offer customizations and experiences to their users.
3. Marketing & Advertising - Brands using virtual platforms to create immersive and engaging brand experiences for their consumers.
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