This Fashion Game Tests Players' Style Knowledge While They Shop
Charlotte Joyce Kidd — September 21, 2015 — Business
References: katesfashioniq & businesswire
This fashion game app tests users' knowledge of labels, designers and more and lets them apply their new-found style awareness to actual shopping in the same place.
Kate's Fashion IQ is an app that has two components -- a fashion game where players compete for points, jewels and gems and a shopping service that offers options for every woman's sense of style and budget. The fashion game section features knowledge-challenging distractions like 'Price it to Win,' 'Name it to Win' and 'Designer Jumble.' The shopping section of the app offers a curated selection of 84 new items each week, including shoes, clothes and accessories. Users can purchase style finds directly from the retailers' sites through the fashion game app.
Kate's Fashion IQ is an app that has two components -- a fashion game where players compete for points, jewels and gems and a shopping service that offers options for every woman's sense of style and budget. The fashion game section features knowledge-challenging distractions like 'Price it to Win,' 'Name it to Win' and 'Designer Jumble.' The shopping section of the app offers a curated selection of 84 new items each week, including shoes, clothes and accessories. Users can purchase style finds directly from the retailers' sites through the fashion game app.
Trend Themes
1. Gamified Shopping - Apps that incorporate gamification techniques to create a more engaging shopping experience.
2. Fashion Knowledge Testing - Mobile apps that challenge users' fashion knowledge through games and quizzes.
3. In-app Purchases - Shopping apps that allow users to purchase items directly within the app interface.
Industry Implications
1. Fashion Retail - Retailers can incorporate gamified shopping apps to attract and engage shoppers in a new way.
2. Mobile App Development - Creating fashion game apps that offer a unique user experience is an opportunity for app developers to get creative.
3. E-commerce - In-app purchases could provide an innovative new angle for e-commerce platforms seeking to expand their mobile presence.
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