Angela Lowe — May 16, 2006 — Luxury
References: latimes & gushmagazine
Donatella Versace and Giorgio Armani are taking their brands to a new level by expanding their empires beyond the realms of fashion design. Versace has plans to completely reinvent the interiors of private jets, while Armani designs streamlined and simplistic kitchens devoid of bulky fixtures and accessories. Both luxury brands are also opening hotels in Dubai. The Versace Palazzo hotel will open in 2008 and features temperature-controlled sand on the beach. Armani's hotel is under construction in the stratospheric Burj Dubai building, which is rumored to have 200 floors. Luxury is becoming an all encompassing aspect of life.
Trend Themes
1. Luxury Brand Diversification - Expanding brand offerings beyond traditional fashion design, such as into interior design, hospitality, and more.
2. Innovative Interiors - Creating unique and high-end interior designs for private jets, hotels, and other luxury spaces.
3. Vertical Integration - Establishing complete control over the luxury experience by owning and managing various aspects, from fashion to hospitality.
Industry Implications
1. Fashion Design - Fashion designers leveraging their brand equity to enter new industries and expand their offerings.
2. Interior Design - Demand for exclusive and luxurious interior designs in private jets and high-end hospitality spaces.
3. Hospitality - Luxury brands entering the hotel industry to offer a seamless and opulent experience to their clientele.
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