/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
Laura McQuarrie — July 17, 2018 — Fashion
References: nyden & thecurrentdaily
One of the hallmarks of /Nyden as a fashion brand is its focus on co-creation and working with influencers on new fashion design ideas. Now, /Nyden is making the most of the tools available on Instagram Stories to crowdsource designs via social media.
The influencers who are working with /Nyden on its newest creations are polling their followers on the specifics of a garment, including everything from closures and embellishments to the color scheme. At the end of this process, the results of the polls will be used to create two entirely crowdsourced dresses made by fans.
H&M's affordable and Millennial-targeted luxury fashion line called /Nyden defines itself as a nontraditional fashion brand, as it shares just "drops" rather than entire collections and fashions organized by season.
The influencers who are working with /Nyden on its newest creations are polling their followers on the specifics of a garment, including everything from closures and embellishments to the color scheme. At the end of this process, the results of the polls will be used to create two entirely crowdsourced dresses made by fans.
H&M's affordable and Millennial-targeted luxury fashion line called /Nyden defines itself as a nontraditional fashion brand, as it shares just "drops" rather than entire collections and fashions organized by season.
Trend Themes
1. Co-creation in Fashion - The use of social media tools like Instagram Stories to crowdsource fashion designs allows for co-creation and collaboration between brands and consumers.
2. Influencer-led Fashion Design - Utilizing influencers to poll their followers for design ideas brings a fresh and influential perspective to the fashion industry.
3. Crowdsourced Fashion - Creating crowdsourced dresses based on poll results gives fans a sense of ownership and enhances brand loyalty.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the power of social media to involve consumers in the design process, creating a unique and engaging shopping experience.
2. Influencer Marketing - Influencer marketing can be utilized by fashion brands to tap into new ideas and attract a larger audience.
3. Social Media Platforms - Social media platforms can provide innovative tools and features for brands to crowdsource ideas and involve their followers.
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