Farmstr Helps Customers Buy Food Products Online From Local Farmers
Rahul Kalvapalle — July 31, 2014 — Business
Farmstr is a Seattle-based start-up that is trying to shake up the world of food retail by letting customers buy directly from farmers. The project aims to make it easier for Washington state residents to enjoy locally grown, sustainable food by letting them buy food directly from the state's 39,000 or so farmers.
Farmstr offers farmers a reliable web-based platform through which they can list their product and set their prices. They can then choose from a dozen different drop-off locations in the Seattle area. Customers can place their orders online and then pick up their purchase at a time that is convenient to them. This system allows customers to purchase foods directly from farmers without having to travel to their farms or to farmer markets, which many farmers themselves find difficult to attend.
Farmstr offers farmers a reliable web-based platform through which they can list their product and set their prices. They can then choose from a dozen different drop-off locations in the Seattle area. Customers can place their orders online and then pick up their purchase at a time that is convenient to them. This system allows customers to purchase foods directly from farmers without having to travel to their farms or to farmer markets, which many farmers themselves find difficult to attend.
Trend Themes
1. Web-based Farmers' Markets - Disruptive innovation opportunity: Creating an online platform that connects consumers directly with farmers to purchase locally grown food.
2. Direct-to-consumer Food Sales - Disruptive innovation opportunity: Facilitating direct sales from farmers to consumers, cutting out the traditional retail middlemen.
3. Sustainable Agriculture - Disruptive innovation opportunity: Promoting sustainable agricultural practices and supporting local farmers by providing a convenient and accessible online marketplace.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Building an e-commerce platform tailored specifically for farmers to sell their products and connect with customers.
2. Agriculture - Disruptive innovation opportunity: Integrating technology into the agriculture industry to improve accessibility and sales opportunities for farmers.
3. Food Retail - Disruptive innovation opportunity: Disrupting the traditional food retail industry by shifting consumer preferences towards locally grown and sustainable food products.
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