Farm Hill is Catering Healthy Food Options for Silicon Valley
Hayley McGlone — July 21, 2016 — Lifestyle
References: farmhill & techinsider.io
Farm Hill wants to take part in providing healthy options to Silicon Valley companies. Silicon Valley is notorious for providing free lunch for their employees to keep them at their desks longer. Farm Hill wants to be the healthy alternative for companies to order from over other competitors.
The food delivery startup is based in Redwood City, California and already serves thousands of meals a day in the greater Bay Area. While individuals can order and have their meal delivered most of Farm Hill's business comes from the Silicon Valley free lunch programs. Companies can set up a corporate account with the startup and individual employees can log in, pick their lunch and have their food delivered at the same time as the rest of the employees. The typical meal includes a lean meat, a grain a vegetable medley. All dishes adhere to the company's "eat the rainbow" philosophy with a minimum of three different colors.
The food delivery startup is based in Redwood City, California and already serves thousands of meals a day in the greater Bay Area. While individuals can order and have their meal delivered most of Farm Hill's business comes from the Silicon Valley free lunch programs. Companies can set up a corporate account with the startup and individual employees can log in, pick their lunch and have their food delivered at the same time as the rest of the employees. The typical meal includes a lean meat, a grain a vegetable medley. All dishes adhere to the company's "eat the rainbow" philosophy with a minimum of three different colors.
Trend Themes
1. Healthy Food Delivery - The trend of healthy food delivery is rapidly growing, posing an opportunity for disruptive innovation in meal-prep technology.
2. Corporate Healthy Food Offerings - The trend of Silicon Valley offering healthy food options is on the rise, creating an opportunity for startups providing creative healthy food services for businesses.
3. Mindful Meal Planning - The trend of mindful meal planning is increasing, providing an opportunity for innovative startups elevating healthy meals and promoting an inclusive lifestyle.
Industry Implications
1. Health and Wellness Industry - There is a need for technological advancements in the health and wellness industry to support a growing trend of healthy food delivery and meal-prep services.
2. Corporate Food Service Industry - The corporate food service industry needs to make a shift towards providing healthy food options, creating an opportunity for startups focused on tailored healthy food delivery services.
3. Meal-kit Delivery Industry - In the meal-kit delivery industry, the trend of mindful meal planning could be leveraged by innovative startups that offer customers customizable, healthy meal plans for delivery.
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