The Fareground Food Hall Celebrates Local Austin Restaraunts
Justin Lam — January 19, 2018 — Lifestyle
References: austin.eater & kxan
The Fareground food hall is finally open in Austin, officially bringing the trend to the Texas city. The food hall trend has seen steady growth over 2017 thanks to to the Hudson Yards Food Hall in Manhattan, La Centrale in Miami and the Portland Food Hall in Downtown Portland. The Fareground food hall builds on the principles of past food halls by embracing local restaurants in a way that is more convenient and more accessible.
The Fareground was designed by Michael Hsu and is located on the subterranean level on Congress Avenue. The building is fairly large with seating spread throughout the hall as well as on the outdoor patio and lawn area.
Several acclaimed restaurants will be featured in the food hall, including Dai Due Taqueria, Henbit, Contigo, Ni-Kome, Easy Tiger and Antonelli's Cheese Shop. While many of the restaurants will bring influence from their larger locations, those exhibited in the food hall will have menus more tailored to the grab-and-go nature of the Fareground. The Fareground food hall will also include a bar and is expected to house a second bar.
The Fareground was designed by Michael Hsu and is located on the subterranean level on Congress Avenue. The building is fairly large with seating spread throughout the hall as well as on the outdoor patio and lawn area.
Several acclaimed restaurants will be featured in the food hall, including Dai Due Taqueria, Henbit, Contigo, Ni-Kome, Easy Tiger and Antonelli's Cheese Shop. While many of the restaurants will bring influence from their larger locations, those exhibited in the food hall will have menus more tailored to the grab-and-go nature of the Fareground. The Fareground food hall will also include a bar and is expected to house a second bar.
Trend Themes
1. Restaurant-focused Food Halls - The trend of restaurant-focused food halls has seen steady growth over 2017 and presents an opportunity for local restaurants to expand their reach and create more accessible dining options.
2. Local Restaurant Embracement - Food halls that embrace local restaurants and offer more convenient dining options have become increasingly popular, presenting a disruptive innovation opportunity for restaurants to expand their reach and grow their businesses.
3. Outdoor Seating Areas - Food halls that feature outdoor seating areas, like the Fareground food hall in Austin, offer customers a unique dining experience and present an opportunity for businesses to differentiate themselves from traditional restaurants.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of restaurant-focused food halls to expand their offerings and create more convenient and accessible dining options for consumers.
2. Hospitality - The hospitality industry can embrace the trend of local restaurant embracement in food halls and integrate it into their business to offer guests a unique dining experience and create a competitive advantage.
3. Architecture and Design - The architecture and design industry can explore the design and layout of outdoor seating areas in food halls to create unique and comfortable dining spaces that attract more customers and enhance the overall experience.
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