Fancy Jessica Simpson?
mediterranean — July 13, 2008 — Celebs
References: jessicasimpson & beautyaddict1one1.blogspot
The ads for Jessica Simpson's new perfume, Fancy, feature the blonde singer/ actress writhing in bed wearing nothing but a stain sheet. You'd think the question she is asking is, "Do you fancy ME?"
"With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans," said Simpson. "For me Fancy is just that; fancy. This is a special fragrance-personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish."
Fancy is officially launched on August 15, 2008.
Jessica has repeatedly used this bed / sofa 'come hither' pose in many of her photoshoots and music promos (check second row of the gallery). Hopefully she can come up with a new art direction for her upcoming country music album. The first single of this new country direction is, "Come On Over."
"With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans," said Simpson. "For me Fancy is just that; fancy. This is a special fragrance-personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish."
Fancy is officially launched on August 15, 2008.
Jessica has repeatedly used this bed / sofa 'come hither' pose in many of her photoshoots and music promos (check second row of the gallery). Hopefully she can come up with a new art direction for her upcoming country music album. The first single of this new country direction is, "Come On Over."
Trend Themes
1. Celebrity Fragrance Ads - Celebrity fragrance brands are incorporating racy ads to promote their product lines.
2. Personal and Playful Fragrances - The demand for personal and playful fragrances continue to grow in the perfume industry.
3. Celebrity as Brand Ambassador - More celebrity brand ambassadors are being utilized to market fragrance brands.
Industry Implications
1. Fragrance Industry - Fragrance companies have an opportunity to create unique and personal scents to match the growing demand for more personal and playful fragrances.
2. Celebrity Endorsement Industry - The demand for more celebrity brand ambassadors in the fragrance industry highlights an opportunity for the celebrity endorsement industry to grow.
3. Fashion and Beauty Industry - Fashion and beauty companies can incorporate celebrity fragrance ads to their marketing strategies to attract a wider audience.
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