Famous Vodka Uses Cheeky Language and Branding to Market Itself
Mishal Omar — November 13, 2017 — Lifestyle
References: famousvodka.co.nz & packagingoftheworld
Famous Vodka is an Auckland, New Zealand-based vodka brand that first became famous for its Marshmallow Vodka, and the company recently underwent a rebranding so that it could stand out from its more traditional competitors.
While other vodka brands sold in the country have "rich European heritage and creation stories," Famous Vodka doesn't, and decided to take advantage of that fact. Using bold photography, cheeky quotes and an overall "in-your-face" approach, the brand is able to ensure it remains distinct in an overrun market. One such example is one of the brand's mantras: "here unfolds no long, illustrious history involving debauched European royalty."
Flavors in this dynamic vodka collection include its classics – Original and Marshmallow – as well as Passionfruit and Vanilla flavors.
While other vodka brands sold in the country have "rich European heritage and creation stories," Famous Vodka doesn't, and decided to take advantage of that fact. Using bold photography, cheeky quotes and an overall "in-your-face" approach, the brand is able to ensure it remains distinct in an overrun market. One such example is one of the brand's mantras: "here unfolds no long, illustrious history involving debauched European royalty."
Flavors in this dynamic vodka collection include its classics – Original and Marshmallow – as well as Passionfruit and Vanilla flavors.
Trend Themes
1. Cheeky Branding - The trend towards using provocative and humorous language in branding and advertising to differentiate products from traditional competitors.
2. Distinctive Packaging - The trend towards using bold and visually striking packaging to capture the consumer's attention and stand out in a crowded market.
3. Flavor Innovation - The trend towards introducing new and unconventional flavors to established product categories to appeal to adventurous consumers and expand market share.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can adopt cheeky language and distinctive packaging to market and sell products, particularly to younger generations who value experimentation and boldness in their purchases.
2. Food and Beverage - The food and beverage industry can follow the trend of flavor innovation and introduce new, unconventional flavors to established product categories to attract adventurous consumers and create differentiation from competitors.
3. Marketing and Advertising - Marketing and advertising agencies can work with companies to create provocative and distinctive branding and advertising campaigns that differentiate products and capture the attention of consumers in a crowded market.
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