The Familiprix 2011 Ad Campaign Focuses on a Helpful and Healing Hand
Meghan Young — August 1, 2011 — Marketing
References: familiprix & ibelieveinadv
The Familiprix 2011 ad campaign shows just how useful pharmacists and pharmacies can be. It is easy to forget that they are -- especially the people in those white coats -- because we tend to run to the Internet these days for help figuring out what our symptoms mean and what can cure them.
Conceived by Quebec City-based ad agency lg2, the Familiprix 2011 ad campaign illustrates (quite literally) the helpful hand pharmacists can lend when we are injured, sick or both. Although I don't think we would actually get away with wrapping their arms around us when we have a cold or stoppered the exit of a bees nest so that we don't get stung, they will go that extra mile in a more realistic way.
Conceived by Quebec City-based ad agency lg2, the Familiprix 2011 ad campaign illustrates (quite literally) the helpful hand pharmacists can lend when we are injured, sick or both. Although I don't think we would actually get away with wrapping their arms around us when we have a cold or stoppered the exit of a bees nest so that we don't get stung, they will go that extra mile in a more realistic way.
Trend Themes
1. Ad Campaign Reinvention - The use of creative ad campaigns that highlight the unique services provided by pharmacists and pharmacies is a disruptive innovation opportunity that can increase awareness and customer engagement.
2. Pharmaceutical Digitalization - The shift towards digital platforms and online resources for healthcare information presents an opportunity for pharmacists to leverage technology and provide remote consultations and recommendations.
3. Personalized Pharmacy Services - The demand for tailored healthcare solutions opens up a disruptive innovation opportunity for pharmacists to offer personalized medication management and treatment plans.
Industry Implications
1. Advertising and Marketing - The advertising industry can capitalize on the trend of creating innovative and impactful ad campaigns for pharmaceutical companies and pharmacies.
2. Pharmaceutical Retail - The pharmaceutical retail industry can incorporate digital solutions and personalized services to enhance the customer experience and differentiate themselves from competitors.
3. Healthcare Technology - The healthcare technology industry can develop digital tools and platforms that facilitate remote consultations and personalized medication management services provided by pharmacists.
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