Cadbury Heroes Launched the First Episode of 'Families Reunited' Series
Grace Mahas — October 7, 2019 — Social Good
References: youtube & fabnews.live
Cadbury Heroes recently launched the first episode of its new original series titled 'Families Reunited.' The brand worked with the director and producer of BAFTA-winning ‘First Dates’ to produce a family-oriented television show that tackles contemporary problems present between children and parents.
According to a recent study conducted by Cadbury Heroes, over half of families "feel disconnected with their children as they reach teenage years" and the show aims to help rebuild the bond between families. The first episode of Families Reunited is called 'Biker Dad' and focuses on a dad who hasn't ridden a bike in over a decade who secretly relearns in order to connect with his son. The second episode of the campaign is set to launch on October 23rd and is callled 'Skater Mom.'
According to a recent study conducted by Cadbury Heroes, over half of families "feel disconnected with their children as they reach teenage years" and the show aims to help rebuild the bond between families. The first episode of Families Reunited is called 'Biker Dad' and focuses on a dad who hasn't ridden a bike in over a decade who secretly relearns in order to connect with his son. The second episode of the campaign is set to launch on October 23rd and is callled 'Skater Mom.'
Trend Themes
1. Family-oriented TV Shows - Brands and producers are creating original tv shows to address family-oriented problems and rebuild familial bonds, providing opportunities for further exploration of relationships and their dynamics.
2. Targeted Marketing - Brands are working to create content that will resonate with families and their specific issues in order to build a deeper connection with consumers, leading to opportunities for more targeted marketing campaigns.
3. Branded Content - Companies are using their branding to produce original content that helps to showcase their values and beliefs, leading to opportunities for building brand awareness and loyalty through storytelling.
Industry Implications
1. Entertainment - Entertainment companies and producers have the opportunity to create more targeted family-oriented content that addresses societal issues and help to rebuild familial bonds.
2. Food & Beverage - Food and beverage companies can use their branding and messaging to produce original content that aligns with their values and target audience, leading to opportunities for building brand loyalty and awareness through storytelling.
3. Market Research - Market research companies have the opportunity to work with brands and entertainment producers to gather insights on family-oriented issues and target specific demographics, leading to opportunities for a more focused and effective marketing campaigns.
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