This Chart on False Advertising Delves Into Tricks Advertisers Use
Alyson Wyers — September 13, 2014 — Marketing
References: reviews.financesonline & designtaxi
This chart on false advertising looks at many of the techniques advertisers use to trick consumers. 'The Art of Deception in Advertising' infographic was created by FinancesOnline.com and poses the question 'Do misleading ads influence your buying decisions?'
The false advertising infographic explores many industries including fast food, packaged food, hotels and resorts, fashion models and children's toys. In addition to showcasing what ads demonstrate versus reality, the chart also lists surprising tricks used to make food look more tasty in pictures such as using motor oil instead of syrup or honey. There is also a graph on how many people in the United States still trust ads and the top 10 least trusted advertising industries in America (diet products ranked first).
The false advertising infographic explores many industries including fast food, packaged food, hotels and resorts, fashion models and children's toys. In addition to showcasing what ads demonstrate versus reality, the chart also lists surprising tricks used to make food look more tasty in pictures such as using motor oil instead of syrup or honey. There is also a graph on how many people in the United States still trust ads and the top 10 least trusted advertising industries in America (diet products ranked first).
Trend Themes
1. Misleading Ads Awareness - Companies could innovate with tools meant to raise awareness amongst consumers about misleading advertisements.
2. Influencer Marketing Scrutiny - Companies could innovate with ways to properly vet their influencers to avoid false advertising claims.
3. Ethical Advertising - Companies could innovate by implementing guidelines ensuring truthful and ethically responsible advertising.
Industry Implications
1. Fast Food - Fast food companies could implement new measures to display honest images of their food products in advertising and marketing campaigns.
2. Packaged Food - Companies in the packaged food industry could invest in alternative methods such as CGI to display their products, instead of traditional photoshopped images.
3. Fashion Industry - The fashion industry could explore more diverse models and body types to display their products in advertising campaigns.
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