The New Stüssy x Tekla Collaboration Focuses on Sleepwear and Bedding
Kanesa D — January 27, 2023 — Art & Design
Tekla has reunited with Stüssy for the duo’s third collection, which includes sleepwear, bedding, and bathrobes. The collection comprises a variety of sleepwear and bedding in famous hand-drawn stripes and a brilliant ‘Berry’ hue with a watercolor touch. The bold color scheme is a refreshing take on traditional, neutral-toned bedding and is made with premium materials for a full night’s rest. A brand-new hooded bathrobe with black and natural lines is also displayed in the capsule. Tekla's high-quality organic cotton is used in every item, giving it a luxurious feel.
On January 27, Stüssy and Tekla Fabrics, a few Stüssy Chapter stores, and Dover Street Market locations will all begin selling the third Stüssy x Tekla capsule online.
Image Credit: Stussy, Tekla, hypebeast, stussy
On January 27, Stüssy and Tekla Fabrics, a few Stüssy Chapter stores, and Dover Street Market locations will all begin selling the third Stüssy x Tekla capsule online.
Image Credit: Stussy, Tekla, hypebeast, stussy
Trend Themes
1. Berry-colored Bedding - The vibrant and refreshing 'Berry' hue of Stüssy x Tekla bedding presents an opportunity for disruptive innovation in the bedding industry by introducing bold color schemes to traditional neutrals.
2. Organic Material Sleepwear - Tekla's use of high-quality organic cotton in their sleepwear collection highlights the trend towards sustainable and eco-friendly materials in the fashion industry.
3. Collaborative & Limited Edition Capsules - The Stüssy x Tekla collaboration, and the exclusive release of their third collection in select stores presents a trend that can offer disruptive innovation opportunities in the fashion industry by creating limited edition capsules with popular brands.
Industry Implications
1. Bedding - The partnership between Stüssy and Tekla highlights an opportunity in the bedding industry to introduce more vibrant color palettes and design collaborations.
2. Fashion/textiles - The use of high-quality organic cotton and sustainable materials in Tekla's sleepwear collection showcases a trend in the fashion industry towards eco-conscious and socially responsible production methods.
3. Retail - The exclusive release of the Stüssy x Tekla limited edition collection in select Chapter stores and Dover Street Market locations presents a trend in the retail industry for creating unique shopping experiences with exclusive product offerings.
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