The Popular Fall Treat is Now Available as a M&M Chocolate Flavor
References: mms & consumerist
Fans of the infamous pumpkin spice latte can now enjoy the warm fall treat in a new form as an M&M chocolate flavor. The candies were recently spotted at various Target locations alongside other seasonal tastes such as pumpkin pie.
Pumpkin spice lattes are a staple of the fall season thanks to brands like Starbucks that recreate the drink yearly. M&M has hopped on the cult classic bandwagon by infusing its candy chocolates with a similar latte flavoring. The candies are filled with a milk chocolate centre covered in an white, brown and orange colored hard shell outer layer that is most likely flavored with a pumpkin syrup and espresso notes. These candies exemplify how brands are tapping into popularized cult edibles by adding similar flavors to their own products.
Pumpkin spice lattes are a staple of the fall season thanks to brands like Starbucks that recreate the drink yearly. M&M has hopped on the cult classic bandwagon by infusing its candy chocolates with a similar latte flavoring. The candies are filled with a milk chocolate centre covered in an white, brown and orange colored hard shell outer layer that is most likely flavored with a pumpkin syrup and espresso notes. These candies exemplify how brands are tapping into popularized cult edibles by adding similar flavors to their own products.
Trend Themes
1. Pumpkin Spice Flavors - Brands are introducing pumpkin spice flavors into their products to capitalize on the popular fall trend, presenting an opportunity for competitors to create more unique flavor offerings.
2. Seasonal Product Offerings - Seasonal tastes such as pumpkin pie and spiced pumpkin candies are becoming more prevalent in stores, creating a potential opportunity for retailers to curate exclusive seasonal product lines.
3. Cult Classic Products - Brands can capitalize on the popularity of cult classic treats such as the pumpkin spice latte by creating their own versions, demonstrating an opportunity for further innovation in the cult classic product space.
Industry Implications
1. Confectionery Manufacturing - Confectionery manufacturers can take advantage of the pumpkin spice trend by creating a range of sweet treats using pumpkin spice flavorings to attract consumers.
2. Retail - Retailers can create special seasonal product lines featuring popular flavors such as spiced pumpkin candies to increase consumer interest and drive sales during the fall season.
3. Food and Beverage Industry - The popularity of seasonal flavors and cult classic treats such as the pumpkin spice latte presents an opportunity for brands in the food and beverage industry to innovate and create new variations of popular products.
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