Iris Strubegger Incites Fashionable Envy in Bergdorf Goodman Magazine
Marissa Liu — September 8, 2009 — Luxury
References: bergdorfgoodman & fashiongonerogue
Austrian model Iris Strubegger provokes the fashionable masses to flock to Bergdorf Goodman in their highly anticipated Fall 2009 collections magazine. Shot by photographers Sofia Sanchez and Mauro Mongiello, Strubegger is caught looking très chic along the haunting streets of Paris. The luxury retailers' Fall 2009 Collections Magazine shoot is entitled 'Provacateur' and features structured and strong-shouldered clothing from Chanel, Balenciaga, Akris, Dior and many more.
Implications - Paris is an excellent location to consider when shooting a fashion campaign; however, it has frequently been used by numerous designers in the past. Companies that think of more exotic locations that have flown under the radar of mass culture will help themselves differentiate from competitors. Businesses within varying industries can benefit from utilizing refreshing scenery, as visuals are important to consumers even outside of the fashion industry.
Implications - Paris is an excellent location to consider when shooting a fashion campaign; however, it has frequently been used by numerous designers in the past. Companies that think of more exotic locations that have flown under the radar of mass culture will help themselves differentiate from competitors. Businesses within varying industries can benefit from utilizing refreshing scenery, as visuals are important to consumers even outside of the fashion industry.
Trend Themes
1. Exotic Location Shoots - Companies can differentiate from competitors by choosing more unique and less explored locations for fashion campaigns.
2. Refreshing Scenery - Utilizing visually appealing surroundings can attract consumers in various industries, not just fashion.
3. Differentiation Through Visuals - Businesses can stand out by utilizing stunning visuals, even outside of the fashion industry.
Industry Implications
1. Fashion - Fashion companies can benefit from choosing exotic locations for their campaigns.
2. Travel and Tourism - The travel industry can promote less explored locations as appealing destinations for photography and film.
3. Hospitality - Hotels and resorts can attract customers by offering visually enticing surroundings for various events and productions.
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