Samsung Omnia i900 Promo
Noora Abu Eitah — August 21, 2008 — Marketing
References: omnia.samsungmobile & technivator.blogspot
Samsung has created a promotional video for the new Samsung Omnia i900 phone to attract new consumers, and to add a touch of glamour to its product.
We have featured this phone on Trend Hunter and listed its specs before, which are similar to the iPhone, such as the GPS radio, 5-megapixel camera and MP4 player. What is really neat about this video, however, is the strategy behind it. Samsung created a fake YouTube ID (Technivator), and shot a video of a man 'unboxing' the Omnia i900. Then, as you see from the video, added the special effects and composited footage to create a realistic-looking 'viral' video. Samsung posted it online, and it naturally spread around.
If this was real, then I would have actually thought of buying Samsung's iPhone wannabe.
We have featured this phone on Trend Hunter and listed its specs before, which are similar to the iPhone, such as the GPS radio, 5-megapixel camera and MP4 player. What is really neat about this video, however, is the strategy behind it. Samsung created a fake YouTube ID (Technivator), and shot a video of a man 'unboxing' the Omnia i900. Then, as you see from the video, added the special effects and composited footage to create a realistic-looking 'viral' video. Samsung posted it online, and it naturally spread around.
If this was real, then I would have actually thought of buying Samsung's iPhone wannabe.
Trend Themes
1. Fake Unboxing Videos - Disruptive innovation opportunity: Brands can create compelling unboxing experiences through simulated videos to generate viral content and attract new consumers.
2. Promotional Videos - Disruptive innovation opportunity: Businesses can leverage creative promotional videos to showcase their products and add glamour, enhancing consumer interest.
3. Viral Marketing - Disruptive innovation opportunity: Companies can strategically use viral marketing tactics to generate buzz and increase brand visibility.
Industry Implications
1. Technology - Disruptive innovation opportunity: Technology companies can utilize fake unboxing videos and viral marketing to promote their products and compete with established brands.
2. Advertising - Disruptive innovation opportunity: Advertising agencies can incorporate innovative promotional videos into their campaigns to engage consumers and differentiate their clients from competitors.
3. Consumer Electronics - Disruptive innovation opportunity: Consumer electronics manufacturers can employ fake unboxing videos and viral marketing to create excitement around new product launches and drive sales.
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