Julia Louis-Dreyfus' Healthy Choice Campaign is Pure Comedy
Going Like Sixty — April 4, 2009 — Pop Culture
References: SpokespersonWanted & brandfreak
The ad agency that produced the brand new Healthy Choice campaign starring Julia Louis-Dreyfus has nailed it. They've successfully captured the signature quirkiness that made Julia Louis-Dreyfus popular on “Seinfeld†and “New Adventures of Old Christine.â€
In the ad campaign, Julia Louis-Dreyfus is being pitched the job as spokesperson for Healthy Choice by her bumbling agent. The saga is being played out at SpokespersonWanted.com and on prime time commercials.
Implications - Advertising campaigns that use celebrities have to be careful and use celebrities that are easily connectable to the audience. For example, Snickers use of Betty White worked, as Betty White is seen as everyone's grandmother.
In the ad campaign, Julia Louis-Dreyfus is being pitched the job as spokesperson for Healthy Choice by her bumbling agent. The saga is being played out at SpokespersonWanted.com and on prime time commercials.
Implications - Advertising campaigns that use celebrities have to be careful and use celebrities that are easily connectable to the audience. For example, Snickers use of Betty White worked, as Betty White is seen as everyone's grandmother.
Trend Themes
1. Celebrity Endorsements - Opportunity to find and use easily connectable celebrities in advertising campaigns.
2. Humor Marketing - Opportunity to create quirky and humorous advertising campaigns to capture audience attention.
3. Online Job Platforms - Opportunity to create online job platforms that use creative branding strategies.
Industry Implications
1. Marketing - Opportunity for advertising agencies to create effective campaigns using humor and celebrity endorsements.
2. Entertainment - Opportunity for media and entertainment industries to collaborate and use celebrities in advertising campaigns.
3. Human Resources - Opportunity for HR technology companies to create innovative and creative branding strategies for online job platforms.
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