This Fake Pregnancy Prank Raises Awareness on Teen Pregnancy
Laura McQuarrie — October 27, 2013 — Unique
References: planbelgie.be & creativeguerrillamarketing
This fake pregnancy prank was devised by Duval Guillaume Modem for Plan Belgium. Teen pregnancy isn't a common problem in Belgium, which is what makes Gabriela, the 14-year-old who pretended to show up pregnant at the start of the school year all the more shocking.
The pregnant young girl was met with questions, stares and giggles about her condition. To exaggerate her fake pregnancy, Gabriela excused herself several times throughout her classes due to a frequent need to use the restroom and claiming to feeling ill.
Plan Belgium's stunt aims to educate these teens about teen pregnancy, even though it is not a common problem. The campaign aims to support young women in countries like Cambodia and Ecuador who are forced to leave school and have difficulty providing for their families.
The pregnant young girl was met with questions, stares and giggles about her condition. To exaggerate her fake pregnancy, Gabriela excused herself several times throughout her classes due to a frequent need to use the restroom and claiming to feeling ill.
Plan Belgium's stunt aims to educate these teens about teen pregnancy, even though it is not a common problem. The campaign aims to support young women in countries like Cambodia and Ecuador who are forced to leave school and have difficulty providing for their families.
Trend Themes
1. Teenage Pregnancy Awareness - Duval Guillaume Modem designed a fake pregnancy prank to raise awareness on teenage pregnancy.
2. Shockvertising - The fake pregnancy prank sparked an emotional response from the students, allowing for potential shockvertising campaigns.
3. Youth Education Campaigns - Plan Belgium's campaign aims to empower young women in countries like Cambodia and Ecuador by providing education opportunities.
Industry Implications
1. Education - There is a potential for more education programs on teenage pregnancy to be implemented in schools.
2. Advertising - The viral nature of the fake pregnancy prank can be used for future shockvertising campaigns, creating a unique way to generate awareness and social impact.
3. Non-profit Organizations - Non-profits like Plan Belgium can use similar campaigns to raise awareness and support for their cause.
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