Old El Paso Encourages Fajita Fridays in its Latest Campaign
Michael Hemsworth — January 20, 2023 — Marketing
References: oldelpaso & talkingretail
Old El Paso is encouraging consumers to incorporate Fajita Fridays into their weekly meal schedule as a way to shake things up and encourage a bit of playfulness at the dinner table. The initiative comes as part of the brand's Dine Loud and Proud campaign, which is being run across social media platforms, radio, Spotify and video-on-demand in the UK. The campaign is launching alongside a new partnership with Coca-Cola that will offer special offers and bundles for shoppers to take advantage of.
Head of Meals at General Mills Aditi Hilgers commented on new Old El Paso Fajita Fridays initiative saying, “Our through-the-line campaign puts a spotlight on the real noise that happens when we gather around the table with Old El Paso – we want to engage and encourage more consumers to discover the vibrancy of a Mexican meal and turn their next end of week meal into a Fajita Friday!"
Head of Meals at General Mills Aditi Hilgers commented on new Old El Paso Fajita Fridays initiative saying, “Our through-the-line campaign puts a spotlight on the real noise that happens when we gather around the table with Old El Paso – we want to engage and encourage more consumers to discover the vibrancy of a Mexican meal and turn their next end of week meal into a Fajita Friday!"
Trend Themes
1. Mexican Meal Fridays - Encouraging consumers to incorporate fun and playfulness into their weekly meal schedule through themed meal campaigns can drive engagement and help create a more memorable dining experience.
2. Through-the-line Campaigning - Implementing cohesive and comprehensive campaigns that incorporate various marketing channels including social media and video-on-demand can help increase brand reach and engagement.
3. Bundle Promotions - Offering special promotions and bundles in partnership with related brands can entice shoppers and provide added value for their purchases.
Industry Implications
1. Food Manufacturing - Food manufacturers can take inspiration from Old El Paso's themed meal campaigns to engage customers and create more memorable dining experiences through unique and playful meal ideas.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate various channels, including social media and video-on-demand, to create holistic and strategic campaigns like Old El Paso's Dine Loud and Proud initiative.
3. Beverage Industry - Partnering with related beverage brands, like Coca-Cola did with Old El Paso, can help drive sales and provide added value for customers through special promotions and bundle deals.
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