The Old El Paso 'Unbox (Fajita) Friday' Campaign is Celebratory
Michael Hemsworth — February 18, 2021 — Marketing
References: oldelpaso & talkingretail
The Old El Paso 'Unbox (Fajita) Friday' campaign is being launched in the UK to help encourage consumers to pick up one of the brand's signature meal kits to create a dinner with their household when the week comes to an end.
The campaign promotes the brands Fajita Kit that comes with all the essentials to make a premium meal with only fresh ingredients required as an additional purchase. The campaign will include a number of influencer-driven initiatives as well as food and recipe content including a number of Instagram stickers and GIFs for users to pepper into their posts.
The Old El Paso 'Unbox (Fajita) Friday' campaign will also feature a radio partnership with Kiss radio and the Hits Radio Drive Show.
The campaign promotes the brands Fajita Kit that comes with all the essentials to make a premium meal with only fresh ingredients required as an additional purchase. The campaign will include a number of influencer-driven initiatives as well as food and recipe content including a number of Instagram stickers and GIFs for users to pepper into their posts.
The Old El Paso 'Unbox (Fajita) Friday' campaign will also feature a radio partnership with Kiss radio and the Hits Radio Drive Show.
Trend Themes
1. End-of-week Meal Kits - Disruptive innovation opportunity to create meal kits targeted specifically for end-of-week consumption.
2. Influencer-driven Campaigns - Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote products or services.
3. Social Media Integration - Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.
Industry Implications
1. Meal Kit Delivery Services - Disruptive innovation opportunity to partner with radio stations to promote end-of-week meal kits.
2. Food and Beverage Industry - Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote food and beverage products.
3. Digital Marketing Industry - Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services.
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