The Fairmined Watch by Chopard is the First Watch Made From Fair Gold
Eric Westcott — March 31, 2014 — Luxury
References: diary.chopard & luxurylaunches
The new 'Fairmined' gold watch by Chopard is the world's first watch made entirely out of fair mined gold from South America. In order to eliminate forced labor mines, Chopard decided to go with only trusted source fair mined gold. Similar to fair trade diamonds, the hope is that this will eliminate the amount of forced labor gold mines that are around the world.
The watch's elegant design shows off that shine of the fair mined gold on the case and built into the face. With a small window situated at the bottom of the face, you can see a portion of your gorgeous ethical watch at work. With a fitted alligator leather strap, you will feel exalted while still keeping a level head knowing that your purchase of this watch means you support the need for fairness and equality in the world.
The watch's elegant design shows off that shine of the fair mined gold on the case and built into the face. With a small window situated at the bottom of the face, you can see a portion of your gorgeous ethical watch at work. With a fitted alligator leather strap, you will feel exalted while still keeping a level head knowing that your purchase of this watch means you support the need for fairness and equality in the world.
Trend Themes
1. Fair Mined Gold - Using fair mined gold in products to promote ethical sourcing and eliminate forced labor mines.
2. Ethical Fashion - Creating products, such as ethical gold watches, that are made with fair trade materials and promote social and environmental responsibility.
3. Transparency and Accountability - Emphasizing the importance of transparency and accountability in supply chains, ensuring that products are made using ethical practices.
Industry Implications
1. Luxury Watches - The luxury watch industry can leverage fair mined gold to create unique and socially-responsible timepieces.
2. Jewelry - The jewelry industry can incorporate fair mined gold to produce ethically-sourced and environmentally-friendly pieces.
3. Fashion Accessories - Fashion accessory brands can embrace ethical sourcing by using fair mined gold in their products, appealing to socially-conscious consumers.
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