MICHELE Added Two Sustainable Timepieces to its Deco Sport Line of Watches
Colin Smith — April 20, 2022 — Eco
MICHELE, the luxury watch brand manufacturer based in Switzerland, has announced two new sustainable timepieces as additions to the brand's 'Deco Sport Line.' The two watches are the 'Deco Sport Stainless White #tide ocean material Watch' and the 'Deco Sport Gold-Tone White #tide ocean material Watch,' each of which was designed with sustainability at the forefront. The two new additions to the line were created with upcycled materials through collaboration with #tide, a company that upcycles ocean-bound plastics into usable materials.
The timepieces feature a minimum of 50% recycled stainless steel for the case and buckle, as well as upcycled ocean plastic used in the straps. The stainless white colorway features a white mother-of-pearl dial with a wave pattern, while the dial on the gold-tone colorway boasts a dolphin pattern. Each watch features the signature red crown from MICHELE.
Image Credit: MICHELE
The timepieces feature a minimum of 50% recycled stainless steel for the case and buckle, as well as upcycled ocean plastic used in the straps. The stainless white colorway features a white mother-of-pearl dial with a wave pattern, while the dial on the gold-tone colorway boasts a dolphin pattern. Each watch features the signature red crown from MICHELE.
Image Credit: MICHELE
Trend Themes
1. Sustainable Luxury Watches - The trend of integrating sustainability into luxury watch design offers an opportunity for disruptive innovation in high-end fashion items.
2. Upcycled Materials - The trend of using upcycled and recycled materials in watch design provides an opportunity for disruptive innovation in environmentally conscious production methods.
3. Ocean Plastic Upcycling - The trend of upcycling ocean plastics into usable materials, such as watch straps, provides an opportunity for disruptive innovation in reducing ocean pollution while producing functional products.
Industry Implications
1. Luxury Watch Industry - The luxury watch industry can explore sustainable production methods and integrate upcycled materials to meet the demand for eco-friendly luxury fashion items.
2. Fashion Industry - The fashion industry can adopt sustainable production practices and upcycling materials to meet the increasing demand for eco-friendly fashion items.
3. Ocean Conservation Industry - The ocean conservation industry can collaborate with fashion and watchmaking companies to reduce ocean pollution and create innovative products using upcycled ocean plastics.
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