Omega Adds Two New 'Moonshine Gold' Watches to Its Lineup
Niko Pajkovic — March 7, 2022 — Luxury
References: omegawatches & acquiremag
Swiss luxury watch label Omega has added two new styles to its Moonwatch collection both in a 'Moonshine Gold' finish. The new finishing comes in the form of an 18K yellow gold alloy that is made up of 75% gold, 14.5% silver, 9% copper, and 1% palladium.
One model comes with a gold dial, while the other features a PVD green dial. Otherwise, both watches share the same features, including a 42mm case with a ceramic bezel insert and a range of watch strap options, the most notable of which is a rubber strap with a lunar surface pattern on its underside.
In terms of power, the watch comes equipped with Omega's Co-Axial Master Chronometer Caliber 3861, a manual-wound movement with a 50-hour power reserve.
Image Credit: Omega
One model comes with a gold dial, while the other features a PVD green dial. Otherwise, both watches share the same features, including a 42mm case with a ceramic bezel insert and a range of watch strap options, the most notable of which is a rubber strap with a lunar surface pattern on its underside.
In terms of power, the watch comes equipped with Omega's Co-Axial Master Chronometer Caliber 3861, a manual-wound movement with a 50-hour power reserve.
Image Credit: Omega
Trend Themes
1. Luxury Gold Watches - Increased demand for high-end watches incorporating unique materials and finishes create opportunities for luxury brands to differentiate from competitors.
2. Innovative Watch Straps - Innovative watch strap designs and patterns can become a key selling feature for luxury watches, especially for collectors looking for unique timepieces.
3. Sustainable Luxury Materials - The use of sustainable materials, like recycled gold and other precious metals, can cater to the growing consumer preference for environmentally friendly luxury goods.
Industry Implications
1. Luxury Watches - The luxury watches industry can leverage the use of innovative materials and designs, like the 'Moonshine Gold' finish by Omega, to create unique timepieces and cater to luxury consumers.
2. Fashion and Accessories - Fashion and accessories brands can incorporate innovative materials and finishes, such as the 'lunar surface' patterned rubber strap, to create exclusive and high-end accessories.
3. Sustainable Luxury - The sustainable luxury industry can leverage the use of eco-friendly and recycled materials, such as palladium and other precious metals, to cater to the growing demand for sustainable luxury goods.
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