Fairer Planet Targets an Audience Interested in Sustainable Food & Toys
Erin Fox — February 14, 2013 — Social Good
References: fairerplanet
The amount of retailers showcasing eco-friendly, sustainable and organic products is on the rise; Fairer Planet is a hub for people in the United Kingdom to source social business-minded companies. From fashion, food and toys, the online company has a wide range of products to suit the needs of any person.
The meta idea of purchasing a socially conscious product through a social business platform is becoming increasingly popular. Fairer Planet allows the public to see a world of charities through the eyes of the consumer. All of the products are sourced from fair trade suppliers in 40 different countries, with each product carefully researched to ensure it fits Fairer Planet's requirements to a T.
Contact Information
Fairer Planet website
The meta idea of purchasing a socially conscious product through a social business platform is becoming increasingly popular. Fairer Planet allows the public to see a world of charities through the eyes of the consumer. All of the products are sourced from fair trade suppliers in 40 different countries, with each product carefully researched to ensure it fits Fairer Planet's requirements to a T.
Contact Information
Fairer Planet website
Trend Themes
1. Sustainable Products - The rise of retailers offering eco-friendly, sustainable, and organic products presents opportunities for disruptive innovation in the development of new and improved sustainable materials, supply chain practices, and production processes.
2. Social Business Platforms - The increasing popularity of social business platforms like Fairer Planet opens up opportunities for disruptive innovation in creating new platforms that connect socially conscious consumers with socially responsible businesses.
3. Fair Trade Suppliers - The demand for fair trade products sourced from suppliers in different countries creates opportunities for disruptive innovation in building efficient and transparent supply chains that prioritize fair trade practices.
Industry Implications
1. Eco-friendly Retail - The growth of retailers specializing in eco-friendly products presents opportunities for disruptive innovation in areas such as sustainable packaging, renewable energy solutions, and waste reduction strategies.
2. E-commerce - The rise of online platforms like Fairer Planet highlights opportunities for disruptive innovation in the e-commerce industry by creating personalized shopping experiences that prioritize socially conscious products and companies.
3. Charitable Retail - The emergence of platforms like Fairer Planet that connect consumers with products from charitable organizations creates opportunities for disruptive innovation in the nonprofit sector, including the development of innovative fundraising and marketing strategies.
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