The f.a.e. Beauty Care Line Was Created by Thrive Market
Michael Hemsworth — August 27, 2022 — Marketing
References: thrivemarket & progressivegrocer
The f.a.e. beauty care line has been developed by Thrive Market as a series of 26 products to provide consumers with an accessible yet effective number of personal care solutions.
The name of the brand, f.a.e., is an acronym for "for all, everywhere" and is formatted with every consumer in mind, no matter their age, ethnicity or gender. The products are positioned to help disrupt the beauty industry where consumers can often feel confused about what's right for their needs or excluded when it comes to high-end options.
Senior Director of Home, Health + Beauty for Thrive Market Christine McNerney spoke on the f.a.e. beauty care line saying, "This is such an imperative initiative for our team at Thrive Market, directly shoring up our mission to make healthy living affordable and accessible to all, with affordable pricepoints and built for all.”
The name of the brand, f.a.e., is an acronym for "for all, everywhere" and is formatted with every consumer in mind, no matter their age, ethnicity or gender. The products are positioned to help disrupt the beauty industry where consumers can often feel confused about what's right for their needs or excluded when it comes to high-end options.
Senior Director of Home, Health + Beauty for Thrive Market Christine McNerney spoke on the f.a.e. beauty care line saying, "This is such an imperative initiative for our team at Thrive Market, directly shoring up our mission to make healthy living affordable and accessible to all, with affordable pricepoints and built for all.”
Trend Themes
1. Inclusive Beauty - The f.a.e. beauty care line tackles inclusivity in the beauty industry, opening up opportunities for more inclusive and diverse branding and product development
2. Personalized Beauty - The f.a.e. beauty care line focuses on providing personalized solutions for individual needs, leading to opportunities for customized beauty solutions.
3. Affordable Accessible Beauty - The f.a.e. beauty care line emphasizes affordability and accessibility for all, leading to a focus on disrupting the premium beauty industry with more affordable, accessible options for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can take inspiration from the inclusive and accessible ethos of the f.a.e. beauty care line, and look into developing affordable and diverse beauty options that cater to all consumers.
2. Retail - Retailers can look at the success of Thrive Market and its inclusive beauty range in creating a buzz around accessible products, encouraging competitors to also focus on inclusivity and affordability in their own brand creation.
3. Health and Wellness - Companies in the health and wellness industry can take cues from the f.a.e. beauty care line's focus on making healthy living affordable and accessible for all in their own branding, marketing and product development.
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