Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
Nikki Taylor — November 16, 2012 — Social Good
'Facebook Be Bold: Stop Bullying Canada' is a national campaign by the social media giant to quell the pain and suffering caused by in-person and online harassment.
After recent events concerning a young girl named Amanda Todd, who took her life after being victimized by students at her school, anti-bullying campaigns are in full effect. Parents, educators and youth are asked to join the Facebook group and take the pledge that promotes sticking up for others, being a role model and speaking out against bullying. Canadian celebrities like singer/songwriter Lights and Craig Kielburger from Free the Children are seen on the group homepage passionately backing the campaign.
The launch of Facebook Be Bold: Stop Bullying Canada occurred in the midst of Bullying Awareness Week. It is a joint effort with Family Channel, Kids HelpPhone, STOPcyberbullying.org and PREVNet.
After recent events concerning a young girl named Amanda Todd, who took her life after being victimized by students at her school, anti-bullying campaigns are in full effect. Parents, educators and youth are asked to join the Facebook group and take the pledge that promotes sticking up for others, being a role model and speaking out against bullying. Canadian celebrities like singer/songwriter Lights and Craig Kielburger from Free the Children are seen on the group homepage passionately backing the campaign.
The launch of Facebook Be Bold: Stop Bullying Canada occurred in the midst of Bullying Awareness Week. It is a joint effort with Family Channel, Kids HelpPhone, STOPcyberbullying.org and PREVNet.
Trend Themes
1. Anti-bullying Campaigns - Opportunity for innovative solutions to combat bullying both online and in-person.
2. Social Media Activism - Potential for leveraging social media platforms to raise awareness and promote social causes.
3. Collaborative Partnerships - Opportunity for organizations to join forces and create impactful initiatives against harassment and bullying.
Industry Implications
1. Social Media - Companies can develop features and tools that promote kindness and discourage bullying on their platforms.
2. Education - Educational institutions can implement anti-bullying programs and training to create a safe environment for students.
3. Non-profit - Non-profit organizations can collaborate with social media companies to spread awareness about bullying and provide support for victims.
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