Haus Laboratories' Eye Armor Kit Contains Wingtip Stickers
Laura McQuarrie — September 17, 2019 — Pop Culture
Lady Gaga's Haus Laboratories collaborated with makeup artist Sarah Tanno and Face Lace to create the brand's new eyeliner stickers, which can be found within the Eye Armor Kit. This kit contains felt-tip black liquid liner and reusable Wingtips stickers that can be used to create standard or artful looks.
Tanno recalls having to create elaborate quick-change looks for Lady Gaga's Cheek to Cheek Tour with Tony Bennett, stating, "She wanted this elaborate makeup, but I would have less than a minute." Tanno then worked with Face Lace founder, Phyllis Cohen, to create custom pieces for Lady Gaga, and now the trio is making it just as easy for anyone to recreate a dramatic winged eyeliner look, although Haus Laboratories states that the Wingtips don't have to be used only on the outer corners of the eyes.
Tanno recalls having to create elaborate quick-change looks for Lady Gaga's Cheek to Cheek Tour with Tony Bennett, stating, "She wanted this elaborate makeup, but I would have less than a minute." Tanno then worked with Face Lace founder, Phyllis Cohen, to create custom pieces for Lady Gaga, and now the trio is making it just as easy for anyone to recreate a dramatic winged eyeliner look, although Haus Laboratories states that the Wingtips don't have to be used only on the outer corners of the eyes.
Trend Themes
1. Eyeliner Stickers - The demand for quick and easy makeup solutions is increasing, creating opportunities for sticker-based eyeliner products.
2. Customizable Artistic Makeup - Customers are looking for unique makeup looks, and customizable makeup solutions are becoming increasingly popular.
3. Collaborations with Influencers - Brands are collaborating with influencers and makeup artists to create unique products and keep up with the latest trends.
Industry Implications
1. Makeup and Cosmetics Industry - There is an opportunity for makeup brands to come up with innovative solutions to provide quick and easy makeup solutions.
2. Beauty and Fashion Industry - Innovative and customizable makeup products can help the beauty and fashion industry keep up with customers' preferences.
3. Entertainment Industry - Collaborations between makeup artists and celebrities can create opportunities for unique and innovative products that cater to the entertainment industry's needs.
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