Season Three & Benjamin Edgar Debut the Extreme Conditions Range
Grace Mahas — September 15, 2020 — Lifestyle
References: benjaminedgar & seasonthree
The NYC-based direct-to-consumer footwear brand, Season Three, recently joined forces with the multimedia designer, Benjamin Edgar, to launch the new, limited-edition of boots and laces, dubbed 'Extreme Conditions.' The range includes two long-haired “nappy” suede versions of Season Three’s flagship style, the Ansel Boot, and two sets of vibrant, custom lace.
Adam Klein, the Co-founder of Season Three, commented on the collaboration, stating: “We’ve long admired Ben's talent for redesigning everyday objects with exceptional materials. When we launched The Ansel Boot, Ben was one of the first people that we sent a pair to and we immediately began discussing ways to collaborate. The “Extreme Conditions” collection marries our penchant for purposeful and high-quality components and Ben’s fascination with material properties. Together, we were able to create something that feels adventurous but still authentic to both of our brands.”
Image Credit: Season Three
Adam Klein, the Co-founder of Season Three, commented on the collaboration, stating: “We’ve long admired Ben's talent for redesigning everyday objects with exceptional materials. When we launched The Ansel Boot, Ben was one of the first people that we sent a pair to and we immediately began discussing ways to collaborate. The “Extreme Conditions” collection marries our penchant for purposeful and high-quality components and Ben’s fascination with material properties. Together, we were able to create something that feels adventurous but still authentic to both of our brands.”
Image Credit: Season Three
Trend Themes
1. Extreme Conditions Footwear - Direct-to-consumer footwear brands are collaborating with designers to create limited-edition boots and laces that can withstand extreme weather conditions.
2. Nappy Suede Boots - Footwear brands are experimenting with long-haired “nappy” suede for added weather endurance and unique aesthetics.
3. Custom Colored Laces - Brands are providing customers with the ability to personalize their footwear through custom-colored laces.
Industry Implications
1. Footwear - Footwear companies can partner with designers to create new materials and functional designs that cater to customers who desire footwear that can endure extreme weather conditions.
2. Designer Collaborations - Designers can collaborate with footwear companies to bring their unique vision to functional footwear that caters to customers who desire both aesthetics and function.
3. Customization - Footwear companies can offer customizable options like colored laces that cater to customers who want personalized products.
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