Coke Zero's Tongue-Piercing in Brazil
Andres Colmenares — February 29, 2008 — Lifestyle
References: cocacolazero.br & adrants
Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues.
Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.
The agency who created the idea is Espalhe Marketing de Guerrilha. This campaign is also supported by a TV spot which features talking tongues and eyeballs with legs.
Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.
The agency who created the idea is Espalhe Marketing de Guerrilha. This campaign is also supported by a TV spot which features talking tongues and eyeballs with legs.
Trend Themes
1. Guerrilla Marketing - Opportunity for businesses to create unconventional and attention-grabbing marketing campaigns using guerrilla tactics.
2. Extreme Advertising - Potential for businesses to push boundaries and captivate audiences by utilizing extreme and unique advertising techniques.
3. Interactive Branding - Opportunity for businesses to engage consumers by incorporating interactive elements into their branding, such as social media albums.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity for beverage companies to differentiate themselves through unconventional marketing strategies like tongue-piercing campaigns.
2. Advertising Industry - Opportunity for advertising agencies to explore and create novel approaches that capture consumer attention through extreme and memorable advertising methods.
3. Fashion and Accessories Industry - Potential for fashion and accessories brands to collaborate with unconventional marketing campaigns like tongue-piercing to create unique and edgy brand experiences.
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