Asda's Extra Special Gin Trio Boasts Color-Changing Properties
Laura McQuarrie — June 21, 2019 — Lifestyle
References: groceries.asda & you
UK supermarket Asda launched a trio of neon-colored, color-changing Extra Special gin products that are packaged with vintage-inspired apothecary bottle labels and flavors that remind of favorite kinds of candy sweets. While the dazzling Lemon Sherbet flavor contains hints of glitter, the Parma Violet gin boasts the ability to transform from a deep purple hue to a pink color when tonic water is added.
According to Ed Sowerby, Asda spirits product manager, "Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavor." As such, the supermarket is introducing an in-store Gin Wheel that helps customers match their favorite kinds of gin to its complementary new tonics, which have been created to perfectly match and enhance the flavors of different kinds of gin spirits.
According to Ed Sowerby, Asda spirits product manager, "Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavor." As such, the supermarket is introducing an in-store Gin Wheel that helps customers match their favorite kinds of gin to its complementary new tonics, which have been created to perfectly match and enhance the flavors of different kinds of gin spirits.
Trend Themes
1. Candy-flavored Spirits - The trend of infusing spirits with candy-like flavors creates an opportunity for spirits manufacturers to target young adults who enjoy unconventional and exciting flavors.
2. Color-changing Liquor - The trend of color-changing spirits offers an opportunity for liquor companies to create visually appealing products that appeal to a younger demographic who enjoy novelty and unconventional products.
3. Gin and Tonic Pairings - The trend of creating gin and tonic pairings offers an opportunity for retailers and bars to provide customers with a unique and interactive experience that enhances the overall drinking experience.
Industry Implications
1. Spirits Manufacturing - Manufacturers can explore creating candy-like flavored spirits to attract younger audiences who are interested in trying unconventional and exciting flavors.
2. Liquor Retail - Retailers can tap into the trend of color-changing spirits by stocking visually appealing products that are likely to entice younger audiences looking for unconventional and unique products.
3. Bar and Nightlife - Bars and nightlife establishments can leverage the trend of gin and tonic pairings by offering customers a unique and interactive drinking experience that enhances the overall ambiance of their establishment.
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