Extra Special Classic Crème Brûlée is Available at Asda
Michael Hemsworth — October 25, 2024 — Lifestyle
References: asda & retailtimes
Frozen creme brûlée is nothing new but often requires a torch for finishing, but the Extra Special Classic Crème Brûlée is headed to Asda in the UK as an alternative option that prioritizes ease of enjoyment.
The product is priced at £5 and is crafted with rich British double cream along with Madagascan vanilla seeds to give it a rich, authentic flavor profile. The product is topped with Demerara sugar and pre-brûléed to allow for enjoy after being defrosted for five hours. This makes it great for consumers seeking out an easier way to enjoy the classic treat.
Innovation Manager Sarah Sharples spoke on the Extra Special Classic Crème Brûlée saying, "We travel the globe tasting and seeking inspiration for new products. Retro desserts have been on the rise for a few years now, and none more so that the crème brûlée – gracing restaurant menus untouched and in its classic form. Our Extra Special Classic Crème Brûlée allows shoppers to recreate this experience at home – it’s a classic French dish, made easy!”
The product is priced at £5 and is crafted with rich British double cream along with Madagascan vanilla seeds to give it a rich, authentic flavor profile. The product is topped with Demerara sugar and pre-brûléed to allow for enjoy after being defrosted for five hours. This makes it great for consumers seeking out an easier way to enjoy the classic treat.
Innovation Manager Sarah Sharples spoke on the Extra Special Classic Crème Brûlée saying, "We travel the globe tasting and seeking inspiration for new products. Retro desserts have been on the rise for a few years now, and none more so that the crème brûlée – gracing restaurant menus untouched and in its classic form. Our Extra Special Classic Crème Brûlée allows shoppers to recreate this experience at home – it’s a classic French dish, made easy!”
Trend Themes
1. Convenience Gourmet Desserts - Offering pre-brûléed crème brûlée makes high-end desserts more accessible to unskilled home cooks seeking convenience.
2. Revival of Retro Desserts - The resurgence of classic desserts like crème brûlée taps into consumer nostalgia while maintaining a luxurious experience.
3. Premium Frozen Foods - The use of high-quality ingredients in frozen desserts elevates the perceived value and makes premium dining experiences more attainable at home.
Industry Implications
1. Frozen Food Industry - Innovative frozen desserts like pre-caramelized crème brûlée open up new avenues for growth in a traditionally convenience-focused market.
2. Gourmet Food Sector - Blurring the lines between restaurant and home dining, premium pre-made foods offer consumers an elevated culinary experience.
3. Nostalgic Food Market - Retro-inspired gourmet products can attract a broad range of consumers by leveraging the emotional appeal of classic flavors and aesthetics.
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