The Extra Life Marathon Raises Money for Hospitals by Playing Games
Omar Yusuf — September 21, 2011 — Social Good
References: extra-life.org & gamepolitics
Staying true to their motto, the folks organizing the Extra Life Marathon have miraculously found a way for you to put all those hours of gaming to charitable use. 'Play games, heal kids,' who could ask for a better deal?
Established by the Children's Miracle Network and its affiliate hospitals, the Extra Life Marathon is asking gamers to round up at least three friends or family members to donate $1 for every hour of video games they play. Because the marathon only lasts one day, that's (hopefully) $24 from each donator. No game is off the table, so if you'd prefer playing an iPhone game for a handful of hours, it's not out of the question. The fated day of the marathon is October 15th, so make sure your thumbs are nimble and the Mountain Dew is aplenty.
Established by the Children's Miracle Network and its affiliate hospitals, the Extra Life Marathon is asking gamers to round up at least three friends or family members to donate $1 for every hour of video games they play. Because the marathon only lasts one day, that's (hopefully) $24 from each donator. No game is off the table, so if you'd prefer playing an iPhone game for a handful of hours, it's not out of the question. The fated day of the marathon is October 15th, so make sure your thumbs are nimble and the Mountain Dew is aplenty.
Trend Themes
1. Charitable Gaming - There is a growing trend of using gaming events to raise money for charitable causes, creating opportunities for businesses to develop platforms and tools to support these events.
2. Social Gaming - The Extra Life Marathon demonstrates the power of social gaming, showing potential for businesses to create interactive gaming experiences that bring people together for a good cause.
3. Gamification for Fundraising - The use of gamification in fundraising, as seen in the Extra Life Marathon, presents an opportunity for businesses to develop innovative platforms that engage participants and encourage donations.
Industry Implications
1. Gaming and Esports - The gaming and esports industry can benefit from the rise of charitable gaming events like the Extra Life Marathon, by providing platforms, games, and sponsorships to support these events.
2. Nonprofit and Charity - Nonprofit organizations and charities can explore the potential of gaming events to raise funds and engage supporters, creating new avenues for donation and community building.
3. Technology and Software - The technology and software industry can play a vital role in supporting charitable gaming events by providing innovative tools, platforms, and payment solutions for fundraising and gaming experiences.
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