Nando's Launched the 'Extra Hot' Heat-Reactive Clothing Line
Colin Smith — September 1, 2022 — Fashion
References: shop.nandos & hypebae
Nando's, the restaurant most known for its flavor-diverse spicy foods, announced the 'Extra Hot Collection,' a set of heat-reactive accessories and apparel. The collection includes five unisex items, a short sleeve tee shirt, a pair of socks, a sweatshirt, a long sleeve tee shirt, and a bucket hat.
Each item is available in five colorways that are named after the five flavor offerings on Nando's menu. This includes the 'Plain..ish,' 'Medium,' 'Hot,' 'Extra Hot,' and 'Lemon & Herb.' The colorways for each are muted, widely compatible colors such as a faded green-yellow, a gentle blue, or a soft salmon. The most attractive feature of the Extra Hot Collection, though, is that each item's colorway changes once exposed to heat from the sun, creating a totally different color palate.
The items in the Extra Hot Collection range from $18 USD for a pair of socks up to $50 USD for a sweatshirt and are available online from Nando's while supplies last.
Image Credit: Nando's
Each item is available in five colorways that are named after the five flavor offerings on Nando's menu. This includes the 'Plain..ish,' 'Medium,' 'Hot,' 'Extra Hot,' and 'Lemon & Herb.' The colorways for each are muted, widely compatible colors such as a faded green-yellow, a gentle blue, or a soft salmon. The most attractive feature of the Extra Hot Collection, though, is that each item's colorway changes once exposed to heat from the sun, creating a totally different color palate.
The items in the Extra Hot Collection range from $18 USD for a pair of socks up to $50 USD for a sweatshirt and are available online from Nando's while supplies last.
Image Credit: Nando's
Trend Themes
1. Heat-reactive Clothing - The trend of heat-reactive clothing is disrupting the fashion industry by offering a unique ways of expressing oneself.
2. Flavor-inspired Colorways - The trend of colorways inspired by food flavors has potential disruption opportunities in the food industry, especially for restaurants.
3. Branded Merchandise Collections - The trend of branded merchandise collections creates opportunities for businesses to expand their reach and brand recognition through exclusive, limited edition products.
Industry Implications
1. Fashion - The fashion industry could benefit from partnering with restaurants to create unique and innovative clothing collections that reflect the restaurant's brand and menu offerings.
2. Food - Restaurants could leverage the trend of flavor-inspired colorways by creating merchandise collections that feature color palettes based on their most popular menu items.
3. Marketing - The trend of branded merchandise collections presents marketing opportunities for companies to create exclusive products that help build brand loyalty and awareness among customers.
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