Norse Projects Announces The Launch of Its New 37.5 Collection
Niko Pajkovic — March 25, 2022 — Fashion
References: norseprojects & hypebeast
Copenhagen-based fashion label Norse Projects has announced that it will be following up its recently released GORE-TEX capsule with an all-new collection dubbed '37.5.'
The name for the capsule is derived from the technology utilized in each garment, which is designed to regulate core temperatures at the ideal level of 37.5 degrees Celsius. To achieve this, the unique technology embeds active particles into the material to combat heat and cold; the unique fabric knows when to remove sweat and warmth when a wearer is overheated, and when to trap energy when a wearer is cold.
The collection includes two main items, half-zip hoodies, and two t-shirt styles, both of which come in 'Deep Sea Green' and 'Utility Khaki' colorways. Both pieces are currently available to purchase from Norse Projects' website.
Image Credit: Norse Projects
The name for the capsule is derived from the technology utilized in each garment, which is designed to regulate core temperatures at the ideal level of 37.5 degrees Celsius. To achieve this, the unique technology embeds active particles into the material to combat heat and cold; the unique fabric knows when to remove sweat and warmth when a wearer is overheated, and when to trap energy when a wearer is cold.
The collection includes two main items, half-zip hoodies, and two t-shirt styles, both of which come in 'Deep Sea Green' and 'Utility Khaki' colorways. Both pieces are currently available to purchase from Norse Projects' website.
Image Credit: Norse Projects
Trend Themes
1. Temperature-regulating Apparel - Innovation opportunity for apparel companies to incorporate temperature-regulating technology into their garments.
2. Active Particles - Opportunity for companies to create materials with embedded active particles to regulate temperature.
3. Sweat Removal Technology - Opportunity for companies to develop sweat activation materials that remove sweat to regulate temperature.
Industry Implications
1. Fashion - Fashion companies can utilize temperature-regulating technology to create clothing that enhances comfort and performance.
2. Sports - Sports apparel companies can incorporate the technology into their clothing to improve athlete performance and recovery.
3. Medical - Medical companies can use the technology to create garments for patients to regulate their body temperature for various conditions.
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