The Experience Unseen Campaign Portrays Unclear Scenery
Gil Cohen — November 8, 2012 — Social Good
References: simonharsent & adverblog
When watching the Experience Unseen campaign videos, you get a whole new perspective on surrounding beauty.
Most of you who are reading this article are privileged enough to have your sight intact and can't imagine what it must be like to lose your vision. This campaign shot by Simon Harsent for Guide Dogs NSW/ACT is meant to give the perspective of those who are visually impaired. For example, in the short clip called 'Bush,' one can just make out sunlight filtering through tree tops as birds chirp, and in 'Ferry' you can hear soothing waves while the world around is in a haze.
The Experience Unseen campaign gives the opportunity see surroundings in a different light.
Most of you who are reading this article are privileged enough to have your sight intact and can't imagine what it must be like to lose your vision. This campaign shot by Simon Harsent for Guide Dogs NSW/ACT is meant to give the perspective of those who are visually impaired. For example, in the short clip called 'Bush,' one can just make out sunlight filtering through tree tops as birds chirp, and in 'Ferry' you can hear soothing waves while the world around is in a haze.
The Experience Unseen campaign gives the opportunity see surroundings in a different light.
Trend Themes
1. Inclusive Experiences - The trend of designing experiences that cater to individuals with visual impairment and other disabilities presents an opportunity to disrupt traditional sight-focused marketing and branding.
2. Sensory Marketing - The focus on creating multi-sensory experiences presents an opportunity to disrupt conventional communication and advertising that only relies on visual and auditory senses.
3. Virtual Reality for Accessibility - The emerging trend of using virtual reality (VR) technology as an accessibility tool presents an opportunity to disrupt traditional accessibility solutions for the visually impaired and other disabled users.
Industry Implications
1. Tourism and Hospitality - The industry can disrupt the traditional sight-focused marketing and branding by creating more inclusive experiences that cater to individuals with visual impairment and other disabilities.
2. Retail - The industry can use sensory marketing to create a more immersive and memorable in-store experience that goes beyond visual and auditory communication.
3. Healthcare and Assistive Technology - The industry can use virtual reality technology as an innovative solution to disrupt traditional accessibility alternatives for the visually impaired and other disabled users.
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