The Hayman's Exotic Citrus Gin is Fresh and Flavorful
Michael Hemsworth — May 15, 2021 — Marketing
References: haymansgin & thespiritsbusiness
The Hayman's Exotic Citrus Gin is a new spirit from the London-based distillery that will offer consumers with a freshly flavored option in their favorite cocktail recipes. The gin is achieved with the brand's Distilled Gin that has been distilled with citrus peels in order to achieve flavor notes of pomelo, kumquat, mandarin, Persian lime and additional citrus flavors. The spirit is best service over ice with a high-quality tonic water, garnished with some fresh orange and a basil sprig.
Co-Owner of Hayman's Gin James Hayman spoke on the new Hayman's Exotic Citrus Gin saying, "As the first London gin distilling family to include citrus as a key botanical, we are simply adding a delicious exotic citrus flavour to our style of gin. The additional flavour is naturally distilled from botanicals.”
Co-Owner of Hayman's Gin James Hayman spoke on the new Hayman's Exotic Citrus Gin saying, "As the first London gin distilling family to include citrus as a key botanical, we are simply adding a delicious exotic citrus flavour to our style of gin. The additional flavour is naturally distilled from botanicals.”
Trend Themes
1. Exotic Citrus Spirits - More gin distilleries may experiment with the inclusion of exotic citrus fruits in their spirits for fresh and interesting flavorings.
2. Citrus-infused Cocktails - Bars and restaurants may begin to offer more cocktails made with citrus-infused gin, as consumers look for unique and refreshing drinks.
3. Locally-sourced Botanicals - Distilleries may explore incorporating locally-sourced botanicals and fruits to offer unique and regionally-inspired spirits.
Industry Implications
1. Alcohol Beverages - Alcohol beverage companies may start incorporating exotic citrus fruits and locally-sourced botanicals into their products to appeal to adventurous consumers.
2. Hospitality - Hospitality industry businesses such as bars, restaurants, and hotels may experiment with incorporating exotic citrus gin into their drink menus to offer something new and different to their patrons.
3. Agriculture - Agriculture businesses may see an increase in demand for locally-sourced exotic citrus fruits and botanicals as distilleries seek to create unique and interesting spirits.
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