Trashy Fashion at Recycle Now Week
Going Like Sixty — November 4, 2007 — Fashion
References: telegraph
A couple of top designers have teamed up to launch Recycle Now Week to promote their passions for fashion and raising environmental awareness. They designed dresses out of trash, recycling old packaging, cans, newspapers and more, proving waste can be made in to striking fashion with the right touch. Even a tiered ball gown of recycled denim looks good.
Implications - The rise of environmentalism has caused professionals in every industry to adopt Earth-friendly practices such as recycling. Fashion designers have responded to this renewed interest in eco-friendliness by creating "green" fashion events in which the only styles shown are those made from recycled or repurposed goods. Companies can take advantage of this opportunity by participating in such events, thus aligning themselves with the green movement -- and its consumers.
Implications - The rise of environmentalism has caused professionals in every industry to adopt Earth-friendly practices such as recycling. Fashion designers have responded to this renewed interest in eco-friendliness by creating "green" fashion events in which the only styles shown are those made from recycled or repurposed goods. Companies can take advantage of this opportunity by participating in such events, thus aligning themselves with the green movement -- and its consumers.
Trend Themes
1. Green Fashion - Companies can explore creating environmentally-friendly fashion using recycled materials.
2. Sustainable Style - Brands can differentiate themselves by creating sustainable fashion pieces using waste materials.
3. Eco-fashion Events - Fashion events focused on sustainability can offer companies a platform to showcase their eco-friendly products.
Industry Implications
1. Fashion Industry - Fashion brands can create environmentally-friendly clothing using recycled materials to cater to the growing demand for sustainable fashion.
2. Waste Management Industry - Waste management companies can explore recycling and repurposing waste materials for use in the fashion industry.
3. Event Planning Industry - Event planners can organize sustainable fashion events to showcase environmentally-friendly fashion and sustainable brands.
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