Twitter's Eventparrot Account is Testing a New Feature
Laura McQuarrie — October 26, 2013 — Tech
‘EventParrot’ and ‘MagicRecs’ are two experimental Twitter accounts that are testing out a new “stealth mode” for the social networking site that brings unique content to users through direct messages.
The accounts have over 30,000 followers each and currently, less than 100 tweets combined. This seems strange for Twitter, but not for the nature of this experiment. Reportedly, Twitter is looking “to offer users private and personalized feeds alongside the public one.”
By following these Twitter accounts, users will receive personalized updates, recommendations and breaking news via direct message, which will help Twitter users to better curate content that is useful and relevant to them. Private Twitter accounts like ‘EventParrot’ and ‘MagicRecs’ are used to test features before they go live, so these are the accounts to follow if you want to be ahead of the curve on Twitter.
The accounts have over 30,000 followers each and currently, less than 100 tweets combined. This seems strange for Twitter, but not for the nature of this experiment. Reportedly, Twitter is looking “to offer users private and personalized feeds alongside the public one.”
By following these Twitter accounts, users will receive personalized updates, recommendations and breaking news via direct message, which will help Twitter users to better curate content that is useful and relevant to them. Private Twitter accounts like ‘EventParrot’ and ‘MagicRecs’ are used to test features before they go live, so these are the accounts to follow if you want to be ahead of the curve on Twitter.
Trend Themes
1. Personalized-content-feeds - Twitter's experimental accounts are testing the concept of personalized content feeds, offering users a more tailored and relevant user experience.
2. Direct-message-recommendations - By utilizing direct messages, Twitter can provide personalized updates, recommendations, and breaking news to users, enhancing their overall engagement with the platform.
3. Stealth-mode-experimentation - Twitter's 'EventParrot' and 'MagicRecs' accounts are part of a stealth mode experiment, enabling users to stay updated on new features and initiatives before they are officially launched.
Industry Implications
1. Social-media - The social media industry can benefit from personalized content feeds that enhance user engagement and provide more relevant information.
2. Digital-marketing - Digital marketers can leverage Twitter's direct message recommendations to deliver personalized and targeted content to their audience, optimizing their marketing strategies.
3. Tech-industry - The tech industry can explore the potential of stealth mode experimentation to test and validate new features, creating innovative products and services.
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