Clinique Matches Its Even Better Makeup with Artificial Intelligence
Laura McQuarrie — October 1, 2019 — Fashion
Clinique recently added to its range of Even Better Makeup with 58 shades of Even Better Makeup Foundation, which protects the skin, as well as evens and corrects its complexion. When consumers select one of the medium-coverage foundation shades, Clinique's algorithm gets to work on selecting a range of flattering tones of its existing Even Better Pop Lip Color Foundation to suggest pairing with the user's color choice of Even Better Makeup Foundation. The algorithm considers not just skin tone but a desired look, which helps people easily create different styles.
The perfecting Even Better Makeup Foundation itself is ideal for evening out the skin tone and brightening its appearance, all the while providing long-lasting protective coverage with broad-spectrum SPF 15 and resistance to sweat and humidity.
The perfecting Even Better Makeup Foundation itself is ideal for evening out the skin tone and brightening its appearance, all the while providing long-lasting protective coverage with broad-spectrum SPF 15 and resistance to sweat and humidity.
Trend Themes
1. AI-matched Makeup - Using artificial intelligence to match makeup shades based on skin tone and desired look presents opportunities for personalized and efficient shopping experiences.
2. Data-driven Beauty - Leveraging customer data to provide personalized recommendations for makeup shades presents opportunities for companies to increase customer satisfaction and loyalty.
3. Smart Personalization - Integrating AI algorithms to suggest products based on individual preferences and characteristics presents opportunities for smart personalization of beauty products.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage AI technology to create personalized and efficient shopping experiences for its customers.
2. Retail - AI technology can help retailers recommend beauty products to their customers based on individual preferences and characteristics, thereby improving customer satisfaction and sales.
3. Technology - AI algorithms can be utilized by technology companies to create personalized beauty solutions and improve the efficiency and accuracy of makeup recommendation systems.
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